Freeing the Free Market

I recently read a very interesting interview with Slashdot Cofounder Jeff Bates at the Website E-Commerce Times. In the interview, Bates argues that the current models for online advertising are going to evolve into more behavioral targeting.

"Right now, throwing up an ad from a financial service company, for instance, next to an article about banking is primitive, really. What these companies who advertise really want to know is who these people are who are reading the articles and how can they target them."

One of our goals at MoneyAisle is to eliminate the current model for online advertising altogether - to have it evolve to the point where it no longer resembles its current state at all. Re-tooling the marketplace so that consumers get the best deals without having to sift through the endless noise of marketing.

Imagine a world where a consumer can go to one site and the sellers, rather than spending their money on having the most prevalent advertisements, instead passed those savings on to consumers. Letting the quality of their products and their deals do the "selling" for them. Freeing the free market from its dependency on marketing and focus groups - allowing it to once again function as an example of capitalism at its best, without all of the added dead weight it has accumulated in recent years.

That's the world I want to live in, and that's the world we're trying to build at MoneyAisle. It's not a change that will happen overnight, but I think the end result is well worth fighting for.